Branded content · organic social

Eight pieces of organic content. Every month.

The half of the retainer that builds the audience. Customer stories, founder interviews, jobsite and behind-the-scenes — shot and cut to earn attention, not to interrupt it.

Per month · branded content + advertising$2,000

8Organic creatives
2Shoot days
WeeklyDelivery cadence

What you actually get

Short reels, customer stories, founder interviews, recap films — the formats that make up a month.

Case study

BuildX: from literally zero to a sales channel

When I started at BuildX there was no channel. No footage, no audience, no content engine — a construction company that was invisible online. I built the whole thing from nothing: showing up on jobsites, cutting customer stories, and shipping organic social every single week.

0 → 40KOrganic views
0 → 1KSubscribers
~20%Of all leads from social

That is the entire pitch. Not a campaign — a system that compounds. It is the same system the monthly retainer runs for you.

Testimonials that actually get watched

A customer saying the thing you cannot say about yourself. Every testimonial session produces one five-minute long-form edit plus two short-form cutdowns, so the same shoot feeds your site, your ads and your feed.

$750 per testimonial — one shoot, one five-minute edit, two short-form cutdowns.

What's involved

What Gets Shot

  • Company and founder interviews
  • Customer testimonial capture
  • B-roll and jobsite coverage
  • Behind-the-scenes and process
  • Direction, lighting, and audio

What Gets Delivered

  • Two creatives every week
  • Social-native and platform-first
  • Vertical, square, and horizontal
  • Burned-in captions for sound-off
  • Built for reach and watch time

Why It Works

  • Volume beats one hero video
  • Every post is a test
  • Compounds instead of expiring
  • Feeds the ads with proven hooks
  • You own everything on delivery

Included & not included

Included

  • Pre-production planning and shot lists
  • All crew, camera, audio, and lighting
  • Full edit, sound, color, and graphics
  • Multi-format versioning for placement
  • One revision round per creative

Not included

  • Paid media spend and account management
  • Talent, location, or permit fees
  • Licensed music beyond standard catalog
  • Scripted or narrative production
  • Unlimited revisions or reshoots

Rates

Anything outside the standard scope, priced up front.

Add-onUnitRate
Extra shoot day — added to an active retainer monthPer day$750
Standalone shoot day — capture only, outside retainerPer day$950
Testimonial packagePer testimonial$750
Long-form edit — three minutes or morePer piece$500
Additional creative beyond the monthly elevenPer creative$250
Rush delivery — under 48 hoursPer creative+$125
Travel beyond 50 miles of the South ShorePer mile$0.70

Month to month — the following month is scheduled in the final week of the current cycle. Invoiced at the start of each monthly cycle. Full paid and organic rights transfer on delivery; Bog City retains portfolio rights.

Start the content engine

Tell me what you're making. I'll come back with a plan and a number — usually same day.

Ask for a call and I'll send times back the same day.

Prefer to talk now? 774.606.6669

kpweldon1205@gmail.com · kevin.p.weldon@icloud.com